Monroe county history center

REMEMBER WHEN?

The Monroe County History Center faced a unique challenge this year when they were given hundreds of unidentified photographs from an iconic Bloomington news organization, The Herald Times. Then it was our task to get Bloomington locals into the history center and help identify these photos. We needed to ask them,

“remember when?”

Our campaign idea follows a lighthearted and interactive approach, as we try and connect with the target audience through trends and events that happened in Monroe County’s past that only they can remember. We focus on aspects of life such as well-known individuals, natural events, familiar past times, clothing styles, and Monroe County landmarks to filter our target audience and prove that their memories and life experiences are the key to winning our quizzes.

Partners: Molly Sawyer, Eden Snower, and Olivia Ackerman